T-Mobile

With a steady stream of product launches, I project-managed communication workstreams for four Un-carrier announcement events, including key messaging, content reviews, employee roll-out, and media scheduling for four executives on announce day with back-to-back press interviews. Each event captured positive attention with an average of 300+ television stories, 150+ print articles and 20K social mentions, helping to change the perception of T-Mobile and drive business into store locations.

To help the B2B team get traction, I created case studies of small businesses using T-Mobile technology to transform their business. From initial interviews through final production, managed the process and content development for a series of business examples.

To leverage social media and keep content fresh, I led tweet content development for the CEO, including overall plan, gathering tweet ideas and preparing a daily list of pop culture, industry and business content remarks. This diversity of tweets helped increase followers past the million mark and beyond.

To underscore the importance of the customer experience, I led the communications planning around the JD Power #1 Customer Care media announcements and employee communication. Following the announcement, we hosted celebration parties at every location across the country to show appreciation for team in the field.

To be more responsive to employees in store locations, we created a new intranet site that emphasized the mobile experience. My role was to manage a team of internal employees and vendors to revisit the content strategy and overhaul the existing site to create a new version that better reflected the current company.

To be more proactive with social media, I led the development of a Social Media Brand Command Center monitoring Twitter, Facebook and Instagram conversations and visuals. Word cloud and sentiment ratings offered first glimpse at emerging issues allowing executives and communications team to address problems early on.