Expedia Group
As communications leader for Expedia Group’s Retail Product & Technology and Marketing organizations, my team drove communications strategy and engagement for 2,500+ employees globally. We connected employees with leadership, inspired through storytelling, and drove results during a time of business transformation and travel industry upheaval.
Retail Product & Technology Launch
As part of Expedia's business transformation, design, product and engineering groups from across the company were brought together to create a new Retail Product & Technology organization. Working in partnership with the strategy team and leadership, we launched a new communications program and team identity, driving engagement and support for the new company direction.
Tech Showcase
To inspire employees across Expedia, we created a Tech Showcase hosted by top leadership with design, product and engineer employees sharing their work. Hosted by Expedia's CEO and president, the event was a combination of live and pre-recorded interviews to help ensure a smooth, personable experience.
Shared Employee Experiences
Each month, we highlighted three employees, sharing their travel stories and experiences as well as career journey to help build connections and a sense of community.
Customer Storytelling
Customer storytelling played a critical role as the company shifted focus from transactions to the customer experience. We used their voices, survey comments and insight data to shift perceptions, change how we build and drive more collaboration up front to speed up the iterative process.
New Communication Channels
To bring the new organization's identity to life, we established all new channels, tailored to employee needs. With a global team battling fatigue, we leveraged asynchronous communication, posted recordings with time stamps, and hosted one-off meetings that catered to each time zone. Channels included town halls, tech showcases, AMAs, Slack, SharePoint, email and companywide communications.
Manager Community
When workers were forced to work remotely during the pandemic, we launched a biweekly manager call to share the business updates, provide coaching and answer questions. This 45-minute call kept teams engaged and provided tools as they adjusted, improving retention by 15 percent. The manager call format was leveraged by other leaders and later rolled out as a best practice across the company.
Executive Communications
Executive communications played a key role in unifying the culture and inspiring teams, I supported the President and his leadership team with speaking engagements, press interviews and board conversations, managing the workback schedules, prep calls, content development and coaching to help make it a success.